What We Do
Velocity Snack Brands is focused on building a portfolio of better-for-you snack brands that help consumers live a more healthy life.
Boiling in oil used to be something you did to your enemies. But potato chip makers do it to potatoes. They must really hate potatoes. But we don’t. We love them. That’s why we take potatoes, add heat and pressure, then pop! It’s a perfectly popped potato chip that’s crispy and craveable – with half the fat of fried chips.
MADE WITH REAL INGREDIENTS
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We're building an iconic portfolio of better-for-you, purpose-driven snack brands. We balance data-driven decision making with management expertise to drive growth.