Who we are

Partners in brand building

Founded in 2019, Velocity Snack Brands is headquartered in Los Angeles, CA and seeks to assemble a portfolio of brands across the salty, sweet, and nutrition bar categories leveraging a common infrastructure and suite of resources that are capable of building multiple growth brands. Popchips popped snacks mark VSB’s first brand acquisition, with additional brands to follow.




VMG Partners

A portfolio company of VMG Partners

VMG Partners is focused on partnering with entrepreneurs and managers to support the growth and strategic development of branded consumer products companies in the lower-middle market. Since its inception in 2005, VMG has provided financial resources and strategic guidance to drive growth and value creation in nearly 40 companies. VMG partners with entrepreneurs, founders and management teams, collaborating to build iconic consumer brands that leverage VMG’s experience, expertise, and network to promote growth in stakeholder value. VMG Partners is headquartered in San Francisco.

For more information, please visit www.vmgpartners.com.

Ready to partner with us?

We're building an iconic portfolio of better-for-you, purpose-driven snack brands. We balance data-driven decision making with management expertise to drive growth.